Alcohol-free: Could CBD help ‘bridge the gap’ for sceptics?


For many, alcohol-free beer or spirits doesn’t ‘feel’ quite right, according to YesMore account director Lolly Watkins. Does CBD have the potential to remedy this issue for consumers?
The alcohol-free trend is on the rise. According to Nielsen data, alcohol-free beer is the fastest growing drinks trend, and 2018 data from Kantar revealed that non-alcoholic beer sales were up 58% year-on-year. At the same time, demand for cannabidiol (CBD) is booming. .en.

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